Jess Crombie: Ethical Storytelling Scholar
In this episode, Dave chats with Jess Crombie, a researcher, scholar, and content director who has spent over two decades telling stories for organisations like Save The Children and WaterAid.
Now a Senior Lecturer at University of the Arts London, and an ethical storytelling consultant to organisations like UNHCR, DEC, Red Cross and World Food Programme, Jess is the creator of 'Contributor-Centred Storytelling' and brings both academic insight and hands-on experience from the humanitarian space to this conversation.
If you're interested in ethical storytelling, co-creation, and telling better, more inclusive stories at your organisation, this is an episode to watch.
In this conversation, Jess shares:
How her experience in content leadership at NGOs has led to being at the forefront of ethical storytelling research.
Why discomfort in traditional processes pushed her toward testing contributor-centered approaches.
Practical steps for rethinking individual giving storytelling to be more ethical and lead to better results.
How we can approach ethical storytelling in the context of rapid onset humanitarian crises when time is against you.
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